Discussion: DHA 714 Data Instrumentation
Discussion: DHA 714 Data Instrumentation
DHA 714 WEEK 7 Data Collection Instrumentation Analysis
Identify a relationship marketing variable, such as patient satisfaction or retention
Locate at least three different data collection instruments that could be used to measure the variable.
Create a critical analysis table, using the provided template, which synthesizes methodological details about each data collection instrument.
Use information in your table to evaluate the strengths and limitations of each instrument in marketing.
Write a 1,400- to 2,100-word paper that analyzes and synthesizes the strengths and limitations of the data collection instruments in marketing. Be sure to integrate your table into the body of your final paper. Refer to the Week 4 assignment for instructions on how to insert a landscape table into a portrait-oriented document.
Format your paper consistent with APA guidelines.
Submit a copy of the Plagiarism Checker report with the assignment. Allow yourself time to receive and submit the originality report. If the Plagiarism Checker is down, submit your assignment on time and inform your facilitator via private message. Post the Plagiarism Checker report when it arrives.
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The underlying need for Data collection is to capture quality evidence that seeks to answer all the questions that have been posed. Through data collection business or management can deduce quality information that is a prerequisite for making informed decisions.
To improve the quality of information, it is expedient that data is collected so that you can draw inferences and make informed decisions on what is considered factual.
At the end of this article, you would understand why picking the best data collection method is necessary for achieving your set objective.
Data collection is a methodical process of gathering and analyzing specific information to proffer solutions to relevant questions and evaluate the results. It focuses on finding out all there is to a particular subject matter. Data is collected to be further subjected to hypothesis testing which seeks to explain a phenomenon.
The core forms in which data can be collected are primary and secondary data. While the former is collected by a researcher through first-hand sources, the latter is collected by an individual other than the user.
Types of Data Collection
Before broaching the subject of the various types of data collection. It is pertinent to note that data collection in itself falls under two broad categories; Primary data collection and secondary data collection.
Primary Data Collection
Primary data collection by definition is the gathering of raw data collected at the source. It is a process of collecting the original data collected by a researcher for a specific research purpose. It could be further analyzed into two segments; qualitative research and quantitative data collection methods.